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 * Resources: Class 13: April 29, 2010**

**Presentations** Todd Whitley Marianna Moneymaker Danielle Brigida
 * The Leukemia & Lymphoma Society Website
 * The Leukemia & Lymphoma Society @LLS blog
 * Totally Baldacious microsite
 * Witness website
 * Her cool presentation
 * National Wildlife Federation website
 * National Wildlife Federation social media round up
 * Her informative presentation: [[file:BrigidaNewschoolPresentation.pdf]]


 * Articles and such mentioned in class**2010 eNonprofit BenchmarksRunning Away from the Home Page (article about microsites like Totally Baldacious)

2010 Edelman Trust Barometer
Creating a Social Media Strategy Map (presentation)


 * Resources Class 12: April 22, 2010**

Here's the PowerPoint from tonight. (12.612 MB)


 * Resources Class 11: April 15, 2010**

**Guest Speakers:** Deanna's website and book (available for pre-order)Ben's slides (below) and company website [|2010 //Nonprofit// Text Messaging //Benchmarks// Study] Case Study: Using Mobile Giving at Celebrity EventsMobile Marketing Best Practices for Nonprofit Organizations 10 Ways to Embrace Mobile @ Your Nonprofit (includes link to Do Something case study) [|Texting for Change, Immigration Reform's Stealth Strategy] "There's a #hashtag for that" Danah Boyd's blog (writes a lot about class issues and social media) The Story of StuffIBM's [|Virtual Worlds, Real Leaders] study
 * Resources on mobile:**
 * Other resources mentioned in class:**


 * Resources Class 10: April 1, 2010**

**Lecture Notes:** **FarraMllanoClassApril1.pdf
 * Farra's slides


 * Case Studies:**
 * New York City Anti-Violence Project and I am Anti Violence campaign
 * Parent Project Muscular Dystrophy* The Leukemia & Lymphoma Society and Totally Baldacious campaign


 * Resources mentioned in class:**
 * Muckety -- relationship mapping tool
 * ======StoryCorps -- awesome nonprofit and idea======


 * Resources Class 9: March 25, 2010**


 * [[file:Class8_March25_TargetedAudiences_Kopperman.ppt]] (1.541 MB)
 * [[file:VolunteerReport_FINAL.pdf]] (384.658 KB)

WEEKLY RESOURCE ROUNDUP (Resources mentioned at the beginning of class before formal class presentation)
 * PolicyTool for Social Media: " PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online." []
 * Personal Democracy Forum (June 3 - 4): " Never underestimate the power of a group of thoughtful, committed people to change the world. Personal Democracy Forum is the world's leading conference exploring and analyzing technology's impact on politics. Participate in conversations with thought leaders and the most connected, driven people in the industry." []
 * CheckFacebook.com (news & stats about Facebook):[]

**CLASS PRESENTATION/DISCUSSION**
SEE POWERPOINT (above) FOR TABLES & STATS ON ONLINE AUDIENCES

Examples of sites targeted to specific audiences Up-to-date stats on Internet Usage & Audiences
 * DoSomething "Using the power of online to get teens to do good stuff offline..." [|http://www.dosomething.org]
 * AARP "As the nation's largest membership organization for people 50+, AARP is leading a revolution in the way people view and live life after 50." []
 * League of Latin American Citizens"LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom & and honest way of life." []
 * Alumnae Association of Barnard College "Barnard is a network of many communities. We are friends, sisters, mentors, and partners. We are students, graduates, professionals, and leaders. The Barnard Alumnae Network is here to strengthen the bonds between us."[]
 * Pew Internet & American Life Project
 * **[]**
 * **[]**
 * **[]**
 * **[]**

**GUEST SPEAKERS FROM NY CARES ( [|http://nycares.org])** Wes Moe, Director of Volunteer Relations, New York Cares Wes.Moe@newyorkcares.org Samantha Garrett, Online Marketing Manager, New York Cares Samantha.Garrett@newyorkcares.org After class, Wes sent the following: "I wanted to share with you and your class a study that we did a few years ago that was the start of our communication strategy. We call it our Volunteer Engagement Scale and it breaks out volunteers into different levels based on their commitment level to New York Cares. I know you mentioned segmenting last night and this is one way we have done that to tailor our messaging and support for volunteers with the goal of moving them "up the Leadership Ladder." It is attached and [|here] is a link to it from our website." 


 * Resources Class 7: March 11, 2010**

 (45 KB)

**WEEKLY RESOURCE ROUNDUP (Resources mentioned at the beginning of class before formal class presentation)**

Art Related: Other:
 * Artlog "Artlog provides comprehensive info, reviews and conversations about the latest and greatest in art." []
 * Art.sy "You're an artist, not a salesperson. Let your art do the talking. Art.sy is the place to buy, sell, and discover original fine art online." []
 * Center for Arts Management and Technology, Carnegie Mellon University " CAMT investigates ways technology can improve and enhance the practice of arts management and, when appropriate, develops technology solutions and services that meet critical needs in the field. We partner with nonprofit arts organizations from all artistic disciplines from around the country. In addition to online software tools, we provide[|consulting services], [|an informational blog] and [|a podcast] " []
 * SlideShare "Upload and share your PowerPoint & Keynote presentations, Word & PDF documents on SlideShare. Add audio to make a webinar. Capture leads with your presentations." []
 * Betty White & SNL:
 * []
 * []
 * US Census iPhone app []

**CLASS PRESENTATION/DISCUSSION**
Sources for stats: Big Duck[] Blackbaud via SlideShare []
 * Online Fundraising in 2009**
 * According to Network for Good, online giving in December 2009 grew 25% compared to 2008.
 * According to Blackbaud, it grew 32%.
 * The average online gift size in December 2009 remained about the same as in December 2008. The average gift processed via Network for Good was $153 (a 4% drop), and the average gift processed via Blackbaud was $244.17 (a 2% drop).

"Community building is fundraising -- you cannot separate the two." --Stephen R. MacLaughlin
 * Fundraising should be a central focus in your online strategy, but that doesn't mean that everything should be a solicitation.
 * Just like offline, people give to organizations they feel connected to in some way.
 * Your online strategy should work to build personal connections with your constituents.
 * Constituent Expectations**
 * People who live online spend time in places with well-developed services; their expectations are shaped there.
 * []
 * Google, Facebook, Yahoo, Wikipedia, eBay, Amazon raise the bar for everyone online.
 * Online audiences expect:
 * to find what they're looking for quickly, easily and accurately
 * to have a wide variety of choices
 * to shape their own experience
 * to have unrestricted access to the information they seek
 * to connect and share easily with their friends and other people

> " Widget toolkit"[]**
 * Planning, compromise, coordination**
 * **Your organization's online strategy must serve a number of needs simultaneously**
 * **It should not be drive by solely by the communications office or the IT staff; all important parts of the organization must participate in online planning and strategy**
 * **Play nice with others, be willing to give and take**
 * Online Strategy Development Resources**
 * **We Are Media (NTEN) []**
 * **NonProfit Web Strategy []**
 * **NTEN []**
 * Turn Supporters into Fundraisers**
 * **Online strategy should include support for developing peer-to-peer (social media) connections**
 * **Recruitment (how do you get them to come to you?)**
 * **Cultivation (how do you keep them interested in you?)**
 * **Activation (how do you get them to do something for you?)**
 * **Offer them tools to do what they want (widgets)**
 * **Steward them: treat them as if they themselves gave you all of the money that they raise for you.**
 * **All the things that work offline for you can work online: incentives, matches, live events**
 * Volunteer Fundraiser Resources**
 * **ChipIn []**
 * **WeAreMedia "Social Networks (and widgets) for Community Building, Taking Action and/or Fundraising"[]
 * **Facebook Causes []**
 * **Widgetbox (design your own) []**
 * **Firstgiving []**

Don't Forget the Basics:Data, Email, Gift Forms The more clicks it takes, the more gifts you lose.
 * You can't tailor your online services to your constituents unless you know what they want. Keep track of their interests.
 * Email is still the best way to reach constituents
 * Have a schedule and stick to it
 * Plan stories in advance
 * Majority of email should NOT be solicitations, but should provide what your constituents want; keep them connected
 * Track, analyze, test, change
 * Gift form should only be one click down from homepage
 * Gift form shouldn't have too much information that will distract donors or links off to other pages
 * Gift form should be as short as possible (each click to next step will lose donors)

Things Change Fast
 * Examples from readings, updated**
 * []
 * []
 * []

Additional Resources
 * **Live chat widget for your website []**
 * **Google for nonprofits (Google grants, checkout, analytics, maps/earth, apps, monthly newsletter, YouTube) []**
 * **Online fundraising professional resources**
 * []
 * [] (from Network for Good)


 * **Email testing []**
 * **Facebook glossary []**
 * **Web 2.0 trends for nonprofits**
 * **[]**
 * **Commoncraft "Twitter in plain English" []**

Teddy's slides  (18.871 MB)
 * Resources Class 6: March 4, 2010**

Resources Class 5: February 25, 2010

Class Slides


 * **

Required Readings
 * Here are the articles to read, in addition to chapters from the book:**

Recommended Readings
 * [[file:WebsiteAsExperienceOfYourBrand_Trompeter.pdf]]
 * **Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel[[file:ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf]] **
 * **Marketing Techniques Alone Won't Advance a Charity's Cause, Experts Say[[file:MarketingTechniques.pdf]] **
 * Here are some other great articles and research reports on related topics: **
 * Charity Brand Personality: The Relationship With Giving Behavior
 * 10 Ways of Expressing Your Nonprofit Brand
 * Nonprofit brands come of age
 * Swift School Rebrand Case Study
 * 10 things your nonprofit website should have
 * Nonprofit organizations' use of the internet: A Content Analysis of Communication Trends on the Internet Sites of the Philanthropy 400
 * Nonprofit Religious Organization Web Sites: Underutilized Avenue of Communicating with Group Members
 * Non Profit Website Design_ Examples and Best Practices
 * Set up Your Social Media Listening Dashboard in 30 Minutes or Less

Resources Class 4: February 18, 2010

Leah's slides from class
 * Class Notes**

Article " [|E-mail Appends: The Good, the Bad and the Realistic]"
 * Readings**

Idealist article " [|Legal Issues and Ethics]" AFP (Association of Fundraising Professionals) [|Ethics section of site] includes a variety of articles, an ethics FAQ and more Guidestar article " [|How Ethical is Your Nonprofit Organization]"
 * Ethics Resources**

Hadassah/Madoff ethics lapse sample coverage [|http://blogs.jta.org/philanthropy/article/2008/12/24/1001796/hadassah-addresses-madoff-investments] [] [|http://www.hadassah.org/site/c.keJNIWOvElH/b.5603631/k.860B/Content_Search/apps/s/search.asp]

PRC (Privacy Rights Clearinghouse) " [|Fact Sheet: Online Privacy for Nonprofits]" Idealist article " [|Does fundraising on the internet require registration in every state?]" NASCO (National Association of State Charity Officials) " [|Charleston Principles: Guidelines on Charitable Solicitations Using the Internet]" The Unified Registration Statement ( an effort to consolidate the information and data requirements of all states that require registration of nonprofit organizations performing charitable solicitations within their jurisdictions)
 * Privacy & Law Resources

Spam Resources Email Responsibly article " [|CAN-SPAM: Just the Facts]" MarketingProfs article collection " [|Marketing Resources: CAN-SPAM Act]" Spam Recipe Exchange ( [|yum!])

Data Resources** NTEN 2009 Data Ecosystem Report (February 2010)

Resources Class 3: February 11, 2010

Class Notes Farra's slides (see link to PDF above) [|Feb11ClassSlides.pdf] (9.073 MB)

Readings**The People Formerly Known as the AudienceUsing Social Media to Advance Your Goals

**Data/Info ** Latest Social Media Technographics Ladder [] Social Media Jargon Buster [] Social Media Key Concepts [] 50 Social Media Tactics for Nonprofits [] **

Presentations [] Understanding Your Customers Social Behaviors []**
 * Tapping the Power of the Groundswell

Social Media and 2008 Election [] Snapshot of Presidential Candidate Social Networking Stats [] Younger Voters & Obama Supporters Lead US Online Political Charge []  **Case Studies/Examples [|GM FastLane Blog] [|ACS Cancer Survivors Network] [|CARE] - A look back:**
 * Social Profile of Political Candidates
 * [|Digg]
 * **[|1996]**
 * **[|1998]**
 * **[|1999]**
 * **[|2001]**
 * **[|2002]**
 * **[|2003]**
 * **[|2007]**
 * **[|2008]**
 * **2010: [|Web Features] | [|Get Involved] | [|Donate] | [|Community]**
 * **2010: [|Blog] | [|Facebook] | [|MySpace] | [|YouTube] | [|Twitter]**

Current Topics and other things we discussed IN class **[|Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)]The Leukemia & Lymphoma Society's Totally Baldacious campaign (and Facebook app) [|Are nonprofits ready to play on FourSquare?] [|Blogging for nonprofits] __Animoto__**

<span style="font-family: Verdana,Arial,sans-serif;"> <span style="color: #000000; font-family: arial,helvetica,sans-serif; line-height: 19px;">Resources Class 2: February 4, 2010

Social Media Usage **Pew: Social Media and Young Adults** **(good stats about teens and mobile/social media) M + R: Social Media Benchmarks (PDF - report) Social Media: Haiti's First Responder (presentation)**

Videos ** [|Clay Shirky @ TED] History of the Internet (Ethan Zuckerman)**

Flash Mobs + Activism Smart Mobs (Howard Rheingold's site -- he wrote a book of same name) Case study -- flash mob for climate change in DC**
 * Flash-mobbing: an introduction

Net Neutrality [|We are the Web] <span style="color: #444444; font-family: Verdana,Arial,sans-serif; line-height: normal;"> <span style="color: #000000; font-family: arial,helvetica,sans-serif; line-height: 19px;"> **
 * [|Save the Internet]


 * Resources Class 1: January 28, 2010

<span style="color: #444444; font-family: Verdana,Arial,sans-serif; font-weight: normal; line-height: normal;">Here is a list of the resources we discussed, plus a few related ones you might find helpful. Feel free to add or ask questions here. **

Video Tutorials**Case Foundation (Click Daly Show) and moreCommon Craft: Social Media in Plain EnglishCommon Craft: Videos on various Technology topics (including RSS, Twitter, podcasting, etc.)** Framework**Online Communications Opportunities** Websites and Blogs**Make Waves: Impact Marketing for Nonprofits (site)Make Waves: Ripples & Wipeouts (blog)Big Duck: Smart Communications for Nonprofits (site)Big Duck: Duck Call (blog)** Twitter**Leah on TwitterFarra on Twitter#nptech tag on TwitterMashable's awesome guide on how to use Twitter** Social Bookmarking**Delicious feed for Farra's colleague LizSocial Bookmarking 101** Managing Information**Google Reader** Miscellaneous**Web 2.0 Suicide Machine (to remove profiles forever) Nonprofit Technology Conference